Monthly Archive: September 2016

Theatre and Arts in Latin

Music is all around us. It is a mainstay of our society and is inherent in the souls of our beings. Music can be found in just about every environment around us: calming or happy music in restaurants, grocery stores, doctor/dentist offices, department stores, elevators, schools, or weddings; majestic music at firework displays or parades; or even serene music at a funeral. It can be heard on almost every television commercial and in the theme of every television show. Some people crave music like a drug and just cannot live without it playing in the car and even singing in the shower.

A Brief History of Music and Woodwind Instruments

Music also serves to be very therapeutic. From my own experience as an occupational therapist, music helps persons with a range of different disabilities to improve function whether it may be for communication or movement purposes. For example, in working with persons who have sustained a stroke and have expressive aphasia (able to understand language, but unable to formulate the words to verbally express it), singing allows them to say what they want since this involves a different part of the brain. In working with children with autism spectrum disorders, I have found Latin Music and Arts helps develop more coordinated movement and motor planning as it provides the timing and rhythm that these children are not able to access in their brain. Any music instrument can also be therapeutic, whether it is woodwind instruments, brass instruments, or string instruments, or even just dancing to music.

catoyaquixote2

The Spreading Influence of Latin Music

Latin Music takes on an influence of both traditional Spanish and Native traditional. Many Latin entertainers who perform Latin Music sing in both Spanish and English. Their musical influence therefore spreads even more with a much larger global market covering much of the Spanish and English speaking world and beyond.

Not all Spanish music is a serenade with a Spanish guitar, which is very traditional. The majority of Latin Music is rapid beat incorporating the use of steel drums as well as electric instruments and traditional instruments to help achieve the maximum impact.

You can listen to Latin Music that is based upon more traditional music with the Spanish guitar or you can find more the modern Latin Musical influence that has been heavily influenced by American pop when you seek out Music from the Latin World Online.

This music has a passionate, fiery and ‘hot blooded’ emotional affect on people. Any music that has such an instant, profound emotional impact on people has to be highly regarded.

Latin Music Today and Its US Connections

Latin tunes continued to evolve and with the orchestras of the time came the big band era. With so many brass players and percussionists, it became much easier to add a bit of this flavor. This was a very popular practice and the youngsters of that time demanded more. Some of the more complex dances were simplified to make them more accessible to more audiences. One of the dance crazes of that time was conga. The gimmicky steps remain popular up to this day.

After a few decades, rock and roll dominated the radio waves, but it wasn’t the end of the Hispanic touch. Indeed, the Spanish tinge was still very much in style and it found its way into many popular rock songs.

Because of its ability to easily combine with many other genres, the fusion movement gained popularity. These tunes continued to evolve and are still the primary genre of many popular artists today.

 

 

 

 

Music Then and Now – A Brief History of Latin Arts

Music also serves to be very therapeutic. From my own experience as an occupational therapist, music helps persons with a range of different disabilities to improve function whether it may be for communication or movement purposes. For example, in working with persons who have sustained a stroke and have expressive aphasia (able to understand language, but unable to formulate the words to verbally express it), singing allows them to say what they want since this involves a different part of the brain. In working with children with autism spectrum disorders, I have found Latin Music and Arts helps develop more coordinated movement and motor planning as it provides the timing and rhythm that these children are not able to access in their brain. Any music instrument can also be therapeutic, whether it is woodwind instruments, brass instruments, or string instruments, or even just dancing to music.

Listening to Music: Then and Now

Technology has empowered our universe. It has impacted the way we listen to and attain music. It used to be that when your favourite band or artist came out with a new album, you went to the store and purchased the CD for anywhere between $10 – $20. Things are a lot different now. Attaining music is a simple download for $0.99 and sometimes for nothing.

vvbvbcx

The Internet and technology has changed the way we listen to music is by streaming online media such as YouTube and Internet radio. Services such as Pandora offer free Internet radio. It is free to set up an account and you can choose the type or style of music you want to listen to, your favourite bands, and the more you listen, the more Pandora will play other songs and other bands that resemble your favourites that you have chosen. YouTube will also play music videos or home videos of artists in concert.

The Internet and technology has also helped new bands and artists rise to the surface. Artists no longer have to fight and wait for radio play time when it is easier to upload their demos to YouTube, Facebook, and even iTunes. The Internet gives newer bands a lot of exposure to new audiences that regular radio stations can’t do. This has also diversified our musical culture.

Latin Music: Then and Now

Latin music, which traces its origin to the African-American culture, is now allegedly a chaotic-sounding-genre of music with provoking lyrics and videos showing random violence, gang intimidation and such themes.

The latin-music today is leading the listeners in a rather disturbing direction. It seems as though this whole culture takes pride in being notorious. For instance, it is almost like being in prison is a “status symbol” while taking drugs and indulging in beefs is something “cool”. Above this, the portrayal of women in the latin videos is again a matter of concern. The perception seems to typecast the woman as an object. On humanitarian grounds, this isn’t a very kind picture to create. Such materials coupled with suggestive lyrics can easily manipulate the vulnerable youth.

How to Go About Finding Latin Love- Latin Music Best Way

Latin music originated in the Caribbean back in the 18th century. African slaves coming to the Caribbean Islands brought along their instruments like congas, cowbells, djembe and timbales. Originally, they used these instruments as means of communication between different ethnic groups. Cuba became a hot-bed for various instruments. This collection of instruments later became the percussion section of Latin music. The most important thing to remember in Latin music is this: there was no drum set back in the day. With this in mind, contemporary drummers have to merge the style of a drum set with the exotic percussion instruments in the original Latin music instrumentation.

dcgsdvsd

The Greatest Latin Music That You Can Download For Free

When it comes to music variety, this site has all the collections you ever wanted to watch and enjoy. It has all the most controversial videos, the best music videos, Latin music, dance music, hip hop videos, classical, music videos that has never been shown in television before and they also features the top five hit of the moment. It certainly has all the Latin Music and Arts for every type of person, so whatever are your preferences you will most likely find it only here.

This is a music video that not just contains the largest music collection for every user, but a site that is definitely people friendly. The site functionality and searches tool box makes your task easier, so if you are looking for a particular music then you can easily find them as they are categorized into a genre or another. A site that is easy to navigate is one of the many things that they can offer you.

Thin line between

Arguably, the American audiences have not been able to differentiate or identify the thin line that demarcates the almost similar sounds and styles of music from the Hispanic culture. To many, these genres pass off like many others as long as there is a Spanish touch in the lyrics. From the distinct Andean sounds to Spanish spiced rhythms from Argentina, Cuba and Chile. There is of course the heaving intoned Afro Caribbean touch that is all over the Latin American region. However, it is a prerequisite to identify the little differences that make music from each Latino country a complete and unique style compared to the rest.

Music of the homeland

Latin music is also believed to have ferried the cultural heritage of Latin America in to the American lifestyle. This is one of the reasons why there are musical celebrations dotting American cities each year with every festival paying tribute to the larger Hispanic heritage both imported or in the immigrant homelands. The power of Latino music in the new world continues to grow. Lately, the charts and awards events in the U.S. can barely be held or celebrated without invoking Latino achievements.

Pioneering artists

The tropical music industry however, owes tribute to several musicians who pioneered and promoted Latin music inside the U.S. From the latter years of the great depression, musicians such as Ritchie Valens managed to captivate both America and indigenous Latino audiences with popular music that borrowed from both ends. Later, Valens became a symbol of identity for most upcoming artists with the Latino roots.

Art and music combine in feast of Latino culture

A Latina who was born and raised in Argentina, went to college and graduate school in South America, and then later came the U.S. to work and raise children has a different “culture” than a Puerto Rican woman who grew up in low-income housing in New York. I’ve interviewed both types of women as part of my Powerful Latina interviewees, and although they are both Latina, they also both inhabit their “Latina- ness” in very different ways.

Take a moment to think about what YOUR culture is. What is important to you, and how did you learn those values? And even more important — how do you carry on those values and teach them to others?

Our “culture” as Latinos is becoming an interesting cultural-racial- ethnic and SITUATIONAL mix… Where will we go from here? It is up to us to decide. However it is important that we first identify and decide what *our* Latin Music and Arts culture is for ourselves.

creole-choir2-10771sc025_les_desandann1

Adapt Brand Communication Strategy to Latino Culture

Reaching a targeted ethnic market doesn’t have to shake up your world. Existing strategies can be adapted to meet a market demand in various segments. It can be done from the product to the promotion mix in order to appeal to localized cultures. In this case, we’ll focus on the promotion mix to illustrate how a brand should communicate in a Latino market segment.

When we refer to cultural branding, we are addressing a consumer’s localized historical experience to connect with in a defined group or society independently from another. The historical experience is a culture variable that will always change depending on who the targeted segment is regardless of culture and language. Now for the sake of making my point clear, we are not going to modify a brand’s design but the communication process as to how a brand should transmit its meaning and/or proposition while resonating with a Latino targeted audience.

Latino Branding: The Process

If a marketer wants to Latinize a brand, he/she will have to identify the consumer, the consumer’s nationality, cultural background, customs and thought process in relationship to the place of origin (country).

Consumer

The process of identifying and determining who the targeted Latino consumer will be is no different than that used for the general market. However, two essential factors must be considered as part of the data collection among Latino consumers: nationality and respective cultural background.

Nationality

We can get by saying that, for the most part, Latin American consumers share a similar experience pre-independence. From that date forward, however, a unique identity emerges regarding political and economic development of each country. The latter making a significant impact on demographic and socio-cultural characteristics which affect the thinking process of each individual.

Cultural Background

One of most relevant facts to unveil among Latinos is their cultural background as a factor of differentiation from one person to another depending on the country of origin.

The majority of Latino literature is focused on the home and this serves as the perfect platform to observe the differences seen in Latino families from Eurocentric ones. Family for those in Latino culture plays a much more important role than in a Eurocentric one.

A New Generation of Latin Arts Steps to the Stage

The origin of the word “art” can be traced back to the old English “thou art” which means “you are”. Again, art as in “fine arts” owes its root to the Latin “ars” or “artis”. However, in comparison to the dual meanings in which we may express the word, the second meaning has remained unchanged with the process of time. The word “culture” however originated from the Latin language. It said to have a Latin base “colere” which means to inhabit, to cultivate, or to honor. Broadly it can be said to be a human activity carrying several meanings and definitions.

The two distinct words “art and culture” if linked with each other, it exhibits two distinct concepts

  • Art may be a product of the extensive culture (cultivation) of human sentiments.
  • Culture of different strata of society at different places at different time has been expressed in art.

Art can be said to be a “result” of extensive culture of human emotions, sentiment and thought of an artist, supplemented with the artist’s skill. It is a product of an artist’s cultivation of different strata of society at various moments. Thus if one can culture on society at different situation, he can generate a good piece of art .So we may say that “art is a reflection of society” at different time.

latin_jazz

Place of Art and Artists

There are different activities that take place here to encourage and find local artist to showcase their work and get some recognition. One of such thing is F.A.T village (Flagler Arts & Technology Village) art walk that is considered home of some of the region’s most talented artist. Basically it is a warehouse space which is been used for artists and performers. This art walk is hosted on last Saturday of every month.

There are many agencies that keep events for the Latin Music and Arts of the local area; they provide them with space and facilities to showcase their work and passion that can even give some monetary output. Some of these agencies are the part of the fat village art walk that is a good source of exposure for the artist. This way every talent can get an opportunity to unwind their hidden talent and enhance their art work.

Native Latin Art

In Native America, there was no word for ‘art’ prior to Europe’s colonisation. Items were created for functional means only, and those that were better skilled were considered experts, not artists. For example, function might represent a bowl used for cooking, or a garment decorated with eagle feathers so that its wearer could take on the spirit and foresight of an eagle.

Across the different cultures and regions, many had a deep connection to the spirit world and experienced dream or waking states. From the dream state, important and inspirational messages were communicated to the tribes, sometimes through visual means. These visualisations, similar to the Aboriginal dreamscapes of native Australians, formed the basis for Native American art. The carriers of the messages were tagged with wisdom and their purpose was linked to the collective survival of the tribe, and it can be said that art for Native American nations was more a collective rather than an individual means of expression.